What if we tell you that you no longer need to waste tons of money and time on “empty” promotions? Meet the Brand Storytelling—an underrated secret tool to naturally attract clients without an obvious advertisement.
Here, at MIA Creative Solutions, we’ll show you how to build an emotionally engaging (therefore, successful) story for your brand!
Storytelling has always been a vital part of human history. A highly emotional and empathetic story melts hearts and makes them yearn for comfort (or solutions). Similarly, in marketing, a fruitful narrative breathes life into your brand and explores your company’s soul and core values.
Your job is not to create the catchiest tagline or most colorful “About Us” page. You have to relate to your audience by being yourself.
The structure of every narrative is as simple as a piece of pie:
CHARACTER–PROBLEM–CONFLICT–SOLUTION
CHARACTER has to be sympathetic and relatable to your target audience. This person will be a conductor of emotions, the answer to the “Why should I care?” question.
Pro tip: Make a persona, give it a name, and write down its outer and inner struggles.
PROBLEM has to be comprehensive. Shift the focus from your product to the individual facing the problem for an engaging story.
Pro tip: Be real and honest with your audience. Recreate an everyday struggle that your client is facing.
CONFLICT is a hook after which your audience stands no chance of going away from you. Concentrate maximum emotions in this moment, create tension right before offerin
SOLUTION. Your brand should be a savior, a helping hand—someone who’s always there. Release tension gradually and demonstrate your commitment to providing a sense of closure.
It starts with the problem (the man missing his wife), progresses with the solution (using Google Assistant to remember her), and concludes with a sense of resolution and warmth. The video is subtle, raw in emotions, and brings on goosebumps. It’s a great example of nailing storytelling without unnecessary complexity–it’s all about the voice and poignant visuals.
The campaign addresses fast fashion’s impact and offers sustainable clothing as the solution. The video’s authentic visuals and clear message motivate eco-friendly choices, effectively conveying Patagonia’s values and creating a strong emotional connection.
You can create narratives that resonate deeply by focusing on relatable characters, a clear plot, authentic conflict, and maintaining consistency with brand values. Do not underestimate the power of a visually appealing and emotionally touching story.
At Mia Creative Solutions, we create a leveled-up version of your own brand’s story Contact us to unlock a new chapter of your success!
